As well as being a great way to give back to a cause you care about, fundraising and charity events have been shown to improve workplace morale and help build team unity. It can seem daunting at first to try and set something up from scratch, but fortunately, there are plenty of resources out there to get you started! Here’s our guide to getting started with a charity fundraiser for your workplace.
When it comes to setting up a fundraiser, there’s no substitute for your passion for the cause you want to help. Picking something close to your heart will make it easy to motivate your team members to get involved. Once you’ve chosen your cause, write a short bullet point list of the reasons you think it’s important to support. This will form the basis of your fundraising pitch to colleagues.
Once you have a cause, do a little research on charities that work in that area and choose one to donate to. If there’s a charity whose work you really love, consider making them your company’s charity partner for a financial year, or even longer. Many charities will happily provide you with all the resources you need to get started, along with lots of ideas for activities and fundraising events you could run. It’s also worth getting in touch with your chosen charity directly – they’ll be happy to help and may be able to give you some ideas for the kind of event or activity your company could run.
There are all sorts of fun activities you can do to raise money for a good cause, and it’s great fun to sit down with your team and come up with some of these. If you’re struggling to get creative, there are tons of great resources online – just about every charity has a webpage with ideas about activities you can set up, from sponsored walks to sports days to video game tournaments, there are hundreds of ideas out there to get you started. Remember to consider the logistics of your office and team when picking an activity – is your workplace the right place to host the event, what will you need to set up, how many people can you get to take part? All of these are things you should think about carefully before committing to an idea.
In our hyperconnected world, it’s never been easier to get the word out about your fundraiser. Leverage professional and personal networks, social media, and local groups and associations to promote your fundraising activity. For colleagues taking part, promote friendly competition by offering prizes for whoever secures the most donations, and make sure everyone has access to any links and QR codes you are using. Donation sites like JustGiving or GoFundMe can also provide you with some great info about how to spread the word about your event.
Once you have everything you need, all that’s left is to get started! Every year at Stroud Resourcing, we choose a UK charity to partner with for 12 months and work with them to raise funds and awareness of their work. This year, we partnered with Mind to support their important work on mental health, especially as it relates to experiences of the pandemic. Read more about our work with Mind.Back